Will Kit No Cost (referred to throughout this Notice as "we," "us," or "our") respects your privacy and values the trust you place in us when you use our website located at willkitnocost.com and any related services (collectively, the "Services"). This Privacy Notice describes the types of information we collect when you visit or use our Services, explains how we use and may share that information, and tells you about the rights and choices available to you.
For the purposes of this Privacy Notice, "Your Information" means any data relating to you that is collected in connection with your request for a no-cost Will Kit, including but not limited to personally identifying information, contact details, and any other data you provide while using our Services.
We gather information through several means, as described below.
You may provide information directly to us in the following circumstances:
The information you provide may include your full name, mailing address, email address, phone number, and other details relevant to the preparation of estate planning documents.
When you access our Services through any internet-connected device, we automatically collect certain technical data, including:
We may also store certain information locally on your device through browser storage mechanisms, including cookies and application data caches, as further described in Section 5 below.
We may collect your phone number if you voluntarily provide it through our Services, if you call us directly (in which case your number may be captured automatically), or if a third party lawfully provides it to us. By providing your phone number, you may receive follow-up communications regarding your Will Kit request, subject to applicable law and your consent.
We may receive information about you from trusted third-party partners, such as analytics providers, marketing platforms, and technology service providers. Where permitted by law, this information may be combined with data we already hold about you to improve the relevance and quality of our Services.
We use Your Information for lawful business purposes only. Those purposes include, but are not limited to, the following:
In the event of a data security incident or breach affecting Your Information, we may notify you through one or more of the following channels: (i) the email address you have provided to us; (ii) a prominent notice posted on our Website; (iii) statewide media, where required by law; or (iv) telephone, including automated calls or text messages (standard carrier rates may apply). Electronic notices will be effective upon transmission; posted notices will be effective upon publication. It is your responsibility to ensure your contact information on file with us is accurate and up to date.
We do not sell your personal information. We may, however, share Your Information in the following limited circumstances:
We engage third-party vendors and service providers to support our day-to-day operations. These include providers of data management, hosting infrastructure, analytics, email delivery, and marketing services. All such partners are contractually required to use Your Information only as needed to perform services on our behalf, and to maintain appropriate safeguards for the protection of that information.
As part of providing our Services, we may share your contact information with trusted partners in the legal, financial, and estate planning industries who may offer complementary products or services. By submitting your request for a no-cost Will Kit, you acknowledge that we may share your information with such partners for these purposes. You may opt out of such sharing at any time by contacting us as described in Section 11.
We may disclose Your Information when required to do so by law, regulation, court order, or governmental authority. We may also share information where we, in good faith, believe disclosure is necessary to: (a) protect our legal rights or property; (b) respond to an allegation that any user has violated applicable law or the rights of another party; or (c) support authorized government requests in connection with a declared emergency or threat to public safety.
We expressly reserve the right to transfer Your Information in connection with a Business Transfer. A "Business Transfer" includes any merger, acquisition, asset sale, reorganization, spin-off, bankruptcy proceeding, or similar corporate transaction involving us or any of our affiliated entities, regardless of whether such transaction involves the whole or only a portion of our business. In such an event, any transferred information will remain subject to the protections described in the privacy notice then in effect.
We may share Your Information with third parties outside the scope described above when you have provided us with express prior consent to do so.
Our Website is operated for and directed at adults who are legally competent to create estate planning documents. We do not knowingly solicit or collect personal information from any individual under the age of 18. If you are a parent or guardian and have reason to believe that a person under the age of 18 has submitted personal information to us without appropriate authorization, please contact us immediately at the address listed in Section 11 of this Notice. Upon confirmation, we will take prompt steps to delete such information from our records.
We use cookies, pixel tags, web beacons, and similar technologies to operate and improve our Services, and to deliver relevant content and advertising.
You may configure your browser to reject cookies or to alert you before accepting them. Please note that disabling certain cookies may impair the usability of some features on our Website. For information on opting out of Google Analytics specifically, please visit: https://tools.google.com/dlpage/gaoptout.
This Website does not currently respond to "Do Not Track" (DNT) browser signals. You may use the Global Privacy Control (GPC) to opt out of certain third-party data sharing. For more information, visit https://globalprivacycontrol.org.
We may work with third-party advertising networks, analytics firms, and technology vendors — including Meta (Facebook/Instagram) — to serve you advertisements and to measure the effectiveness of our marketing efforts. These partners may use cookies, pixel tags, or other tracking mechanisms to collect data about your online activity across different websites and devices in order to show you content they believe will be relevant to you. This is sometimes referred to as "interest-based" or "behavioral" advertising.
The information these partners collect may include your browser type, operating system, the pages you visit, and the date and time of your browsing activity. We do not control the data collection practices of these third parties. You may opt out of certain behavioral advertising practices through the Digital Advertising Alliance at www.aboutads.info or the Network Advertising Initiative at www.networkadvertising.org.
We apply industry-standard technical and administrative measures to protect Your Information from unauthorized access, disclosure, alteration, and destruction. These measures include encrypted data transmission (SSL/TLS), access controls limiting data exposure to authorized personnel, and regular security assessments of our systems.
However, no security system is completely infallible. We cannot guarantee the absolute security of data transmitted over the Internet, including via email or SMS. We strongly advise you not to include sensitive personal information — such as government identification numbers or financial account details — in email communications with us.
In the event of a security incident that compromises your personal information, we will notify you as required by applicable law.
We retain Your Information for as long as necessary to fulfill the purposes described in this Privacy Notice, or as required by applicable law. Our retention periods are determined by factors including the nature of the data, the purpose for which it was collected, and any legal obligations we must satisfy. When Your Information is no longer needed, we dispose of it securely.
If you request deletion of your data, we will process your request in accordance with applicable law. Please note that some information may be retained for limited periods to satisfy legal obligations, resolve disputes, or prevent fraud.
You may request access to, review of, or updates to certain information you have provided to us by contacting us using the information in Section 11. We will verify your identity before processing any request.
If you no longer wish to receive promotional emails or other marketing communications from us, you may opt out at any time by clicking the "unsubscribe" link in any such email or by contacting us directly. Please note that even after opting out of marketing communications, you may still receive transactional or service-related messages necessary to your use of our Services.
To opt out of SMS/text message communications, reply STOP to any text message you receive from us. To opt out of phone calls, contact us as described in Section 11 and request to be placed on our internal do-not-call list.
If you are a resident of California, the following provisions apply to you in addition to the rest of this Privacy Notice, and are provided pursuant to the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), and California Civil Code Section 1798.83.
In the preceding 12 months, we have collected the following categories of personal information:
We collect personal information directly from you, automatically from your devices, and from trusted third-party partners as described in Section 1 of this Notice.
We collect and use personal information for the purposes described in Section 2, including delivering our Services, improving user experience, complying with legal obligations, and conducting marketing activities.
We share personal information with service providers, estate planning and related industry partners, analytics and advertising partners, and as required by law, as described in Section 3. We do not sell the personal information of California consumers.
We do not sell or share the personal information of consumers under the age of 16.
As a California consumer, you have the following rights:
To exercise any of the rights listed above, please contact us:
We will acknowledge verifiable consumer requests within 10 business days and fulfill them within 45 calendar days of receipt. Where additional time is required, we will notify you in writing of the reason and anticipated response date. We provide this service free of charge, except where a request is manifestly unfounded or excessive.
California consumers may designate an authorized agent to make privacy requests on their behalf. To do so, please submit a signed written authorization to our Privacy Office at the address above. The authorization must include: your full name and address; the agent's name and contact information; your relationship to the agent; and the specific purpose of the authorization. You may revoke the agent's authority at any time by notifying us in writing.
California residents who have a business relationship with us may request information about any third parties to whom we have disclosed personal information for direct marketing purposes during the preceding calendar year. To exercise this right, please contact us at privacy@willkitnocost.com or by mail at the address provided above.
Our Website may contain hyperlinks to third-party websites, apps, or platforms. We have no control over the content, privacy practices, or data collection activities of those third parties. Clicking on a third-party link will take you away from our Website and subject you to the privacy policies of those external sites. We strongly encourage you to read the privacy notice of any site you visit. We are not responsible for the practices of third parties whose content or links may appear on our Website.
The Will Kit and related materials provided through willkitnocost.com are intended for general informational and educational purposes only. Nothing on this Website constitutes legal advice. The documents and instructions in the Will Kit are not a substitute for the advice of a licensed attorney. Laws governing wills, estates, and estate planning documents vary by state and jurisdiction. We strongly encourage you to consult with a qualified attorney in your state before executing any legal document.
The author, the publisher, and the operator of this Website make no representations or warranties regarding the outcome or use to which the Will Kit materials are put, and assume no liability for any claims, losses, or damages arising out of their use.
Our Services are operated in the United States and are intended primarily for users located within the United States. If you access our Services from outside the United States, please be aware that any information you provide will be transferred to and processed in the United States. Data protection laws in the United States may differ from those in your country of residence. By using our Services, you acknowledge and consent to this transfer.
We reserve the right to update or amend this Privacy Notice at any time. When we make material changes, we will revise the "Last Updated" date at the top of this document and, where appropriate, provide additional notice — such as via email or a prominent banner on our Website. Changes will take effect upon posting unless we specify otherwise.
Your continued use of our Services after any such changes constitutes your acceptance of the revised Privacy Notice. We encourage you to review this Notice periodically to stay informed about how we protect your information.
If you have questions, concerns, or requests relating to this Privacy Notice or our privacy practices, you may reach us through the following channels:
Will Kit No Cost — Privacy Office
Website: www.willkitnocost.com
Email: privacy@willkitnocost.com
Mailing Address: Will Kit No Cost, ATTN: Privacy Office, [Your Address Here]
We are committed to addressing privacy-related inquiries promptly and in good faith. We will endeavor to respond to all verifiable requests within 30 calendar days of receipt.